Boycott FaceBook Advertisers Until Demonstrably False Political Ads Removed
accept clear and unequivocal proof.
FaceBook received over 55 Billion in advertising revenue in 2018, with 92% of that coming from mobile engagement. Marc Zuckerberg claims only 1/2 of 1% of their ad revenue comes from political advertisements; but he refuses to address the overwhelming problem of deliberate lies being included in political advertisements.
“In a democracy, I don’t think it’s right for private companies to censor politicians, or the news,” Marc Zuckerberg stated, missing the point entirely, and dodging the issue of FaceBook being used as a tool to spread disinformation in the United States (and elsewhere) about individuals, companies, political parties, and protected groups.
Censorship is not the issue, although FaceBook has agreed to censor content in many regions, including Pakistan, India, and Turkey. The issue is whether FaceBook will continue to allow political ads to LIE about opposing candidates, parties, or groups, in a manner which is demonstrably false.
FaceBook claims "Vetting such claims takes time and effort, and might not be possible at all." Zuckerberg adds, “in a democracy people should be able to see for themselves what politicians are saying.” But if those ads are NOT fact-checked, or accompanied by a disclaimer pointing out the variance from truth, all FaceBook is doing is magnifying and enabling the spreading of the lie.
FaceBook doesn't need to be the arbiter of disputes, only needs to set minimum standards, convey the expectations to those creating advertising content, and establish a set of acceptable proofs that sufficient content in the ad is untrue, to merit action by FaceBook. That action may include: Removal of the ad until the false content is removed or revised, and ad is resubmitted for approval, or FaceBook may Attach to the ad an obvious and clear disclaimer, pointing out the false content.
We, the undersigned, agree to cease ANY mobile purchases from ANY advertiser on FaceBook, until the Board of Directors of FaceBook agree to either stop accepting political ads entirely, to factcheck political ads, or to remove, demand amendment and resubmit, or attach a clear disclaimer, to every political advertisement containing information which is demonstrably false, citing the lie and providing the contradictory truth.
The Boycott FaceBook Advertisers Until Demonstrably False Political Ads Removed petition to FaceBook was written by Michael McKay and is in the category Media Issues at GoPetition.