The World Health Organization (WHO) has specifically stated in its International Code of Marketing of Breast-milk Substitutes that infant formula companies should not advertise or give away formula samples.
Marketing infant formula to consumers is prohibited because breastmilk is the optimal complete food for infants, while infant formula poses many health risks and should only be used under the advice of a health care professional when breastmilk from the mother or a donor is not available. Companies who advertise infant formula care more about making a profit than promoting the health of babies.
Connected Childbirth offers online prenatal classes in realtime, and empowers women to make informed choices. www.connectedchildbirth.com
Mothers of Change is a Canadian consumer advocacy group advancing mother and baby-friendly care. www.mothersofchange.com
These two organizations have created this campaign, to harness the power of our voices to stop infant formula advertising on Google. Google depends on its users, and we have strength in numbers. Together we CAN make a difference!
We call on Google to prohibit the advertising of infant formula through any and all of Google's advertising platforms.
Advertising infant formula directly violates the World Health Organization's International Code of Marketing of Breast-milk Substitutes.
We ask Google to become compliant with the Code, and allow only mother and baby-friendly advertising.
The No to Infant Formula Ads on Google petition to Google was written by Asheya Hennessey and is in the category Health at GoPetition.