#Consumer Affairs
Jeff Beckman, Hershey’s Company
United States of America

Sign if you love Cadbury's chocolate

Due to a settlement with the Hershey’s Company, Let’s Buy British Imports, (LBB), the leading importer of foods from Britain to America, has agreed to stop importing all Cadbury’s chocolate made overseas, the New York Times reports.

The company will also halt imports on other chocolates such as British made KitKat bars, Toffee Crisps, Yorkie chocolate bars, and Maltesers. Hershey claims that packaging on these items too closely resembles some of their U.S. products.

Hershey representative Jeff Beckman said these products were not intended for sale in the United States and companies importing the products were infringing on its trademark and trade dress licensing.

“It is important for Hershey to protect its trademark rights and to prevent consumers from being confused or misled when they see a product name or product package that is confusingly similar to a Hershey name or trade ,” Beckman told the Times.

The chocolate made overseas tastes vastly different than chocolate made here in the United States due to the higher fat content in British chocolate. As a comparison, the first ingredient listed on a British made Cadbury Dairy Milk bar is milk, whereas in Cadbury’s American counterpart, the first ingredient is sugar.

The American bars also use emulsifying additives such as soy lecithin and PGPR, an ingredient made from castor beans which is used to replace raw cocoa butter. British bars use vegetable fats and different emulsifiers.

The New York Times reports that Hershey’s is looking to stop the sale of all Cadbury’s chocolate and the other bars in the United States.

We the undersigned call for Let’s Buy British Imports to reverse its decision and continue to import Cadbury's chocolates.

Hershey's should focus on improving the flavor and content of their chocolates as opposed to banning the competition.

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The Stop Hershey's ban on Cadbury Chocolate Imports to United States petition to Jeff Beckman, Hershey’s Company was written by Beatrice McDonald and is in the category Consumer Affairs at GoPetition.