#CHILDREN`S TOYS
Target:
FOR OUR DAUGHTERS THAT LOVE BRATZ PRODUCT
Region:
GLOBAL

The maker of Barbie dolls is taking the next step in its lengthy quest to sweep the rival Bratz line from toy store shelves after winning $100 million in a copyright infringement lawsuit earlier this year.

Attorneys for Mattel (MAT), the world's largest toy maker, are scheduled to appear before U.S. District Judge Stephen Larson on Monday and ask him to ban competitor MGA Entertainment from making the pouty-lipped Bratz dolls. They also want all Bratz products impounded and destroyed.

The motion for an injunction was filed after a federal jury ruled that Bratz doll designer Carter Bryant came up with the edgy concept while working for Mattel. The same jury later awarded Mattel $10 million for copyright infringement and $90 million for breach of contract after a lengthy trial that ended in August.

The current dispute centers on whether the jury found that only the first generation of Bratz dolls — which debuted in 2001 — infringed on Mattel's copyright or whether all the dolls in the line are in violation.

MGA has since marketed more than 40 Bratz characters and developed a number of spinoffs and related products, including Bratz Boyz, Bratz Petz and Baby Bratz.

PLEASE HELP SAVE BRATZ DOLLS, EVERY GIRL AROUND THE WORLD LOVES BRATZ, THEY ARE MORE URBAN AND MORE HIP.. WHY TAKE AWAY FROM THE KIDS WHO LOVE THEM.

PLEASE SIGN THE PETITION TO SAVE THE BRATZ DOLLS COME FEB 2009 THE BRATZ DOLLS WILL BE TAKEN OFF RETAILERS SHELVES.

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The SAVE BRATZ DOLLS petition to FOR OUR DAUGHTERS THAT LOVE BRATZ PRODUCT was written by natasha parker and is in the category Consumer Affairs at GoPetition.

Petition Tags

BRATZ DOLLS MGA