#Television
Target:
Universal Kids, NBCUniversal, Amy Friedman, Frances Berwick
Region:
United States of America
Website:
universalkids.com

PBS Kids Sprout launched in 2005 as a joint venture between PBS, Sesame Workshop, Mattel, and NBCUniversal. NBCU fully acquired it in 2013, taking the PBS Kids name out of the logo, and viola - it became Universal Kids in 2017. And that's when things took a sharp turn. The Russian CGI show Masha and the Bear was introduced to the channel's preschool lineup. Since then, Masha and the Bear has dominated UniKids, which meant Sprout shows like Caillou, The Wiggles, The Chica Show, Barney & Friends, and Bob the Builder got less screentime.
I don't know the reason for today's Masha and the Bear-centric Universal Kids, but it's too odious to begin with. To make things worse, it's practically the only show that ever airs on Universal Kids, besides a bit of Mighty Mike. Masha and the Bear has been running since 2009, and continued for another 11 years until recently.
The viewers need better content, Universal Kids. Please, if you truly do not wish to end Masha and the Bear, at least show other shows like The Wiggles, The Chica Show, Barney & Friends, and Bob the Builder more often. This could not only be better for us viewers, but for your channel as well. This, in the long run, will cause problems with people not wanting to watch this network anymore. Please consider this.

Masha and the Bear has dominated Universal Kids EVER SINCE September 9, 2017. It's quickly becoming their version of PAW Patrol and Teen Titans GO!, and I hate it as well.

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The Remove Masha and the Bear from the air petition to Universal Kids, NBCUniversal, Amy Friedman, Frances Berwick was written by Maddie Fretz and is in the category Television at GoPetition.