Convince Coca-Cola to spend their annual $3BN dollar advertising budget on saving rainforests

With mass deforestation and devastating climate change threatens survival of all the species, including us.

The facts:

- Next 5 years are critical. 80-90% of tropical rainforest systems will be destroyed by 2020. ( Source: http://www.custommade.com/l/deforestation/ )

- Rainforests regulate the Earth’s climate, storing 1 trillion tonnes of carbon. That is twice the amount than in the atmosphere. ( Source: http://newsroom.unfccc.int/ )

- We have lost the equivalent of 50 football pitches of rainforest every minute since 2000. ( Source: www.theguardian.com )

- Every year we lose 7.3 million hectares (50 football pitches every minute) of forest. ( Source: www.inhabitat.com )

- In 1950, 15% of the Earth’s land was covered by rainforests. Today (2015) only 6% are covered. ( Source: www.inhabitat.com )

This is a simple idea to show how one of the biggest global brands could connect with its roots to tackle one of the biggest global problems. The video explains how this campaign will boost Coke’s global brand equity, turn passive consumers into loyal followers, increase marketing reach (and help save the world).