A Web 2.0 website allows its users to interact with each other as contributors to the website's content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
The characteristics of Web 2.0 are: rich user experience, user participation, dynamic content, metadata, web standards and scalability. Further characteristics, such as openness, freedom and collective intelligence by way of user participation, can also be viewed as essential attributes of Web 2.0.
In the report by e8 Consulting, GoPetiton's best practice approach was identified as including the following benefits:
o People are empowered through the petitioning platform;
o In the US and UK, Government agencies are approaching GoPetition to enable their causes;
o GoPetition is able to determine national and global trends in a variety of realms (e.g. politics, environmental concerns, health) from live streaming of signature data.
For more information on the report please see the links below.
GoPetition will continue to promote leading Web 2.0 strategies to allow our internet petitioning platform to be accessible to all parties in the petitioning process. There are a number of overlapping interests in the the online petition process. Campaigners (non-profits, charities, companies, individuals), targets, signers and the general public are all involved at some level. And with best-pratice Web 2.0 strategies being central to GoPetition's philosophy, the petitioning process can be a win/win experience for all involved.