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Bring back Jif Chocolate Silk Peanut Butter
Published by Justin Hamlin on Sep 24, 2007
486 Signatures 
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Target: Jif and JM Smucker
Region: United States of America
Background (Preamble):
Jif peanut butter, owned by JM Smucker, used to have a terrific product called Chocolate Silk peanut butter. It was very popular with kids who tried it.
Unfortunately, it was one of America's best kept secrets. They will market abominations like crunchy peanut butter, but they don't market original and innovative products like chocolate silk. They pulled it off the market in 2005.
Their excuse is that there wasn't enough demand for it. Well of course not; no one had heard of it, and they didn't market it AT ALL.
This petition is to demand they bring it back and give it equal marketing attention to their other products.
Unfortunately, it was one of America's best kept secrets. They will market abominations like crunchy peanut butter, but they don't market original and innovative products like chocolate silk. They pulled it off the market in 2005.
Their excuse is that there wasn't enough demand for it. Well of course not; no one had heard of it, and they didn't market it AT ALL.
This petition is to demand they bring it back and give it equal marketing attention to their other products.
Petition:
We, the undersigned, call on the JM Smucker company and Jif to bring back Chocolate Silk peanut butter and to market it as aggressively as other product lines.
We believe that this is a worthwhile and innovative product and should be available where ever Jif products are sold.
This product was top of the line and should remain available to people everywhere.
We believe that this is a worthwhile and innovative product and should be available where ever Jif products are sold.
This product was top of the line and should remain available to people everywhere.
The Bring back Jif Chocolate Silk Peanut Butter petition to Jif and JM Smucker was written by Justin Hamlin and is in the category Consumer Affairs at GoPetition. Contact author here. Petition tags: peanut butter, chocolate, jif
