Barneys New York, The Walt Disney Co.
United States of America

Barneys New York and The Walt Disney Co. are teaming up on a holiday campaign, which transforms classic Disney characters into bony supermodels.

On November 14th, 2012, Barneys' Madison Avenue store will unleash a store display featuring Disney characters, like Minnie Mouse, as rail-thin models. Children, most of all, are greatly influenced by Disney characters.

In a study on fifth graders, 10 year old girls and boys told researchers they were dissatisfied with their own bodies after watching a music video by Britney Spears or a clip from the TV show "Friends".

Viewing these cartoon characters as emaciated models can negatively affect children and adults alike.

We, the undersigned, call on Barneys New York and The Walt Disney Co. to replace the "Electric Holiday" campaign and remove images of Disney characters as extremely thin supermodels.

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