- Barneys New York, The Walt Disney Co.
- United States of America
Barneys New York and The Walt Disney Co. are teaming up on a holiday campaign, which transforms classic Disney characters into bony supermodels.
On November 14th, 2012, Barneys' Madison Avenue store will unleash a store display featuring Disney characters, like Minnie Mouse, as rail-thin models. Children, most of all, are greatly influenced by Disney characters.
In a study on fifth graders, 10 year old girls and boys told researchers they were dissatisfied with their own bodies after watching a music video by Britney Spears or a clip from the TV show "Friends".
Viewing these cartoon characters as emaciated models can negatively affect children and adults alike.