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1. Value Life Itself Above All Else !!! 
NEW MOVEMENT FOR SURVIVAL
Reasoned persuasion on the basis of scientific evidence is not enough to result in effective change of individuals or governments.
Other motives and values drive them, and have to be brought to the surface of awareness for re-evaluation, in order for behavioural change to be sustainable.
The predominent Western ideology of economic growth, consumerism and exploitation of human and natural resources, is the main driver of behaviour causing both climate change and all the other current threats to survival.
The New Movement for Survival proposes an alternative, all-inclusive global ideology aimed to ‘Value Life Itself Above All Else’.
The Movement will appeal to those already persuaded and then snowball out to draw in as many other people as possible, and so reach a critical mass of influence on both individuals and governments, working in coalition with all likeminded groups.
DECLARATION & SUPPORTING PLEDGES
These help to reinforce the Main Pledge. They can be viewed and selected via the web-site link. They begin with simple lifestyle changes and then progress to ones which require deeper reflection and consideration of priorities and values.
... AND BACKGROUND ARGUMENTS
are also on the web-site link, along with the origin of the New Movement.
