We Won't Watch (until...)

We rely on journalists to, the best of their ability, pursue truth and inform us so that we can ensure democracy ... however, presently, seeking truth no longer seems to matter. The Media appears to have put money and ratings before journalistic ethics! We have a right, possibly a duty, not to allow ourselves to be used for ratings and money and to ignore our need for the media to seek accurate reporting.
Journalistic ethics demand the pursuit of accuracy, diligence, and avoiding conflict of interest. However, it seems the media has set up its own conflict of interest--money over accuracy and diligence. The media's primary concern appears tobe what will "sell" to whoever they think their audience is to generate ratings! Networks and newspapers appear to have become "marketers" trying to figure out how to rope in their audience by stirring up emotions, saying what they think we want to hear, and pitting us against each other.
The media can hear our desire, by our actions and pocketbooks, for them to abide by the journalistic code of ethics (accuracy, fairness, diligence, independence, accountability, transparency). Let them know you put ethics first and ask them to state they do too! Sign this "We Won't Watch (until...)" Petition, write to the producers and journalists of the networks and newspapers, write an editorial--let it be known that you care about journalism in the news.
News Media Contact information can be found at:
http://www.newswatch.org/mediacontact.htm