- Target:
- Nestlé UK
- Region:
- United Kingdom
- Website:
- www.brandrepublic.com
May 9, 2006
OK, it's not quite save the blue whale but something which to me strikes a huge chord within me and my childhood.
I read yesterday that Nestlé are going to abandon the blue smartie. Not only last year did they drop the tube with its iconic top with embossed 'randon'
letter but they want to phase out the blue smartie because of artificial colours.
From what I remember blue smarties haven't been with us for so long but they are one of the favourite coloured smarties* along with orange. If this is isn't addressed soon we may be confronted with bland pastel or colourless smarties. Show your respect. Blue smarties don't belong in museums.
http://www.brandrepublic.com/rss/news/article/
557902/
*small survey done among friends
Show love for the blue smartie and keep them in the tube.
You can further help this campaign by sponsoring it
The Save the blue smartie petition to Nestlé UK was written by Chris Coulson and is in the category Consumer Affairs at GoPetition.