#Neighborhood Living
Target:
New York State Liquor Authority
Region:
United States of America

Dear Neighbors,

We hope this letter finds you well. We are AvroKO Hospitality Group, the owners of PUBLIC Restaurant in NoLiTa (210 Elizabeth Street) and Saxon + Parole in Noho (316 Bowery), and we are planning to design and operate a casual service neighborhood restaurant at 191 Grand Street.

We are applying to the State Liquor Authority for an on-premise liquor license and want to reach out to you in hopes of gaining your support for this exciting new venture.

Our venture, the second instalment to our first venue in Hell’s Kitchen (600 11th Avenue, New York), GENUINE, will operate as a casual service restaurant that takes inspiration from lighter and healthier California roadside fare. The menu will be eclectic and accessible to a wide range of people and will reflect fresh and seasonal produce.

GENUINE will deliver creative variations on classic American cuisine, integrating a modern twist, while staying true to our message of healthy-indulgent food. We will also offer fresh juices during the day and bespoke cocktails by night.

The space will be designed by award winning concept, architecture, and design firm AvroKO and will create a sense of adventure, American spirit, playfulness and an overall “feel-good” vibe.

With GENUINE, we hope to build a strong sense of community by bringing our quirky sense of inclusivity and good-time vibes to your neighbourhood. If you have any questions regarding our project, please feel free to contact us directly.

All our best,

Dan Rafalin
Partner
212.343.7011
dan@avroko.com

Ken Priest
Director of Operations
415.519.0982
ken@genuineroadside.com

We, the undersigned, support this new restaurant to be located at 191 Grand Street and believe that it will be a positive addition to the Little Italy neighborhood and community.

We fully support their application to the State Liquor Authority and believe that they should be granted an on-premise liquor license.

Sincerely,

The Undersigned

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The Support 191 Grand Street Restaurant Liquor License Application petition to New York State Liquor Authority was written by AvroKO Hospitality Group and is in the category Neighborhood Living at GoPetition.